Building a professional cleaning service that stands out above the rest only requires creativity and a willingness to be true to who you are. Here are 6 simple and easy ways to make your house cleaning service business unique starting today.
There are a lot of residential cleaning services saying the same thing, “We have competitive prices”. Or, “We are the best cleaners in town”. Even this, “Lowest prices for the best work, guaranteed”. There’s no harm in saying these things, the message simply doesn’t set you apart from the rest. It really doesn’t spell out who you are or how you are.
As a professional maid service owner, you want to differentiate yourself from your competitors by being yourself! Your business will be unique because you’re unique. There’s no one else like you.
Simple house cleaning tips that make you stand out
- Easy options you can include in your day to day operations on a consistent scale.
- Signature items that don’t take a lot of time or effort to implement.
- Simple ideas that wouldn’t take a lot from your profit margin.
It takes time to find out what works for you, your cleaning team, and your business as a whole.
Start by asking yourself these questions:
- What makes my residential maid service unique right now?
- If anything, can I improve it?
- What is the best that I can offer but won’t take too much time or money to incorporate at every cleaning?
If nothing comes to mind, we have 6 things you can do to make your house cleaning service business unique without breaking the bank or wasting time. Both of which can hurt your profit margin.
6 things you can do to make your house cleaning service business unique
1. Offer a powerful selling proposition with your residential maid service.
This would be called your unique selling proposition. When we were starting out as a cleaning side hustle, I kinda went overboard with this business building strategy. It worked nonetheless. (Back in those days I had nothing to lose and everything to gain). Because of this well implemented tactic, we secured our first several cleaning contracts and provided services to those customers for several years.
You won’t have to go as far as I did in providing 30 days of free service, but you might be willing to offer one FREE man hour of cleaning for the initial cleaning. Most competitors offer 10% – 15% off of their first cleaning. So stand out and be different from your competition. Make a different type of offer.
2. Impeccable customer service with your house cleaning company.
Above everything else, Elbert and I, are proud of ourselves on providing excellent customer service.
This does not mean that we never did anything wrong in the 25 years we’ve been in business. Nope. We made plenty mistakes.
This just means that we gave way more than what was asked. We assisted customers beyond our scope of services and made adjustments to our cleaning schedule to accommodate their schedule. We even changed cleaning prices to address financial difficulties with some customers.
3. Establish quality cleaning systems with your house cleaning service business.
Creating systems for every facet of your business will prove to your customers that you have high standards and that you’re willing to implement them no matter what.
Make sure to apply a systematic way of doing things every time. The best way to do this is to start off right. You’ll want to collect accurate information at the initial walk through. We learned to do this with our Customer Profile Worksheets.
If you like, you can grab a FREE cleaning printable of our Customer Profile template right here.
These sheets can be customized so that you remember all important data about each of your house cleaning clientele. Download your sheets TODAY.
4. Do something just a little different with your residential cleaning service.
There are so many options with this. You can make origami shapes with toilet paper. Leave a sticker on the toilet paper in the children’s bathroom. Fold the hand towels in a certain way. Or, make the beds with the pillows in a decorative fashion with a mint on top. By the way, the Dollar Tree has the best and least expensive kid stickers for their bathrooms.
Become creative in some small way that leaves a signature mark. It could be the way you vacuum the carpet leaving a very distinct pattern. Maybe even the way you fluff the pillows on the couch. Better yet, go crazy with a child’s bed in situating their stuffed animals.
All of these are tiny signatures simply stating that your company was there. Just get creative.
Oh, and it is just fine to do all of these if you like. 😉 You can implement any small thing that does not cost much and does not prohibit you or your staff from doing their job.
5. Fulfill the promises you make when cleaning
No matter if your house cleaning customer agreement is written down or verbal, do what you said you would do. If you have promised to service a customer’s home every Monday morning at 9 a.m., do so. If you’ve promised to use all “green” products, do so. Be honest and fulfill your promises.
6. Ask and respond to feedback
It’s one thing to ask customers every so often for feedback regarding your company’s performance. It is another thing to ask after every cleaning.
Try leaving a postcard sized business feedback request at every home after cleaning. On the front of the card put your business’ name and logo. And on the back ask for feedback regarding your services.
Encourage your customers to reply. This says a lot about your maid service business.
Making your professional maid service unique doesn’t have to be hard – you don’t have to recreate the wheel. Just incorporate a few small things that won’t hurt your profit margin or stress yourself and your staff. Think of things like mints on pillows, or carpet lines, or beautifully folded towels in the bath and kitchen. They are all special ways that signify you’ve provided cleaning services and that everything is ready for the homeowner.
“Always deliver more than expected.” –Larry Page, Co-Founder, Google
Until next time,
Creator of A Janitor’s Story®. I started my office cleaning side hustle at 20 years old. Years later, with the partnership of my husband and our amazing staff, my business grew to mid-six figures and fulfilled my wildest dreams! Now, 27 years STRONG, I’ve retired, and I help aspiring entrepreneurs to START and GROW their house and office cleaning service businesses to achieve their biggest dreams. I’d like to help you do the same.
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