How To Make My House Cleaning Service Business Unique

Creative and Unique Business Ideas and Tips
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Building a professional cleaning service that stands out above the rest only requires creativity and a willingness to be true to who you are.  Here are 6 simple and easy ways to make your house cleaning service business unique starting today.


There are a lot of residential cleaning services saying the same thing, “We have competitive prices”.  Or, “We are the best cleaners in town”.  Even this, “Lowest prices for the best work, guaranteed”.  There’s no harm in saying these things, the message simply doesn’t set you apart from the rest.  It really doesn’t spell out who you are or how you are.


As a professional maid service owner, you want to differentiate yourself from your competitors by being yourself!  Your business will be unique because you’re unique.  There’s no one else like you.


Simple house cleaning tips that make you stand out

  1. Easy options you can include in your day to day operations on a consistent scale.
  2. Signature items that don’t take a lot of time or effort to implement.
  3. Simple ideas that wouldn’t take a lot from your profit margin.


It takes time to find out what works for you, your cleaning team, and your business as a whole.


Start by asking yourself these questions:

  1. What makes my residential maid service unique right now?
  2. If anything, can I improve it?
  3. What is the best that I can offer but won’t take too much time or money to incorporate at every cleaning?


If nothing comes to mind, we have 6 things you can do to make your house cleaning service business unique without breaking the bank or wasting time.  Both of which can hurt your profit margin.


6 things you can do to make your house cleaning service business unique


1.  Offer a powerful selling proposition with your residential maid service.

This would be called your unique selling proposition.  When we were starting out as a cleaning side hustle, I kinda went overboard with this business building strategy.  It worked nonetheless.  (Back in those days I had nothing to lose and everything to gain).  Because of this well implemented tactic, we secured our first several cleaning contracts and provided services to those customers for several years.


You won’t have to go as far as I did in providing 30 days of free service, but you might be willing to offer one FREE man hour of cleaning for the initial cleaning.  Most competitors offer 10% – 15% off of their first cleaning.  So stand out and be different from your competition.  Make a different type of offer.


2.  Impeccable customer service with your house cleaning company. 

Above everything else, Elbert and I, are proud of ourselves on providing excellent customer service.


This does not mean that we never did anything wrong in the 25 years we’ve been in business.  Nope. We made plenty mistakes.

This just means that we gave way more than what was asked.  We assisted customers beyond our scope of services and made adjustments to our cleaning schedule to accommodate their schedule.  We even changed cleaning prices to address financial difficulties with some customers.


3.  Establish quality cleaning systems with your house cleaning service business.

Creating systems for every facet of your business will prove to your customers that you have high standards and that you’re willing to implement them no matter what.


Having a good cleaning system in place is one factor to never overlook.  But there are others like an employee training system, or an employee hiring system.


Make sure to apply a systematic way of doing things every time.  The best way to do this is to start off right.  You’ll want to collect accurate information at the initial walk through.  We learned to do this with our Customer Profile Worksheets.

If you like, you can grab a FREE cleaning printable of our Customer Profile template right here.

These sheets can be customized so that you remember all important data about each of your house cleaning clientele. Download your sheets TODAY.



4.  Do something just a little different with your residential cleaning service.

There are so many options with this.  You can make origami shapes with toilet paper.   Leave a sticker on the toilet paper in the children’s bathroom.  Fold the hand towels in a certain way.  Or, make the beds with the pillows in a decorative fashion with a mint on top.  By the way, the Dollar Tree has the best and least expensive kid stickers for their bathrooms.


Become creative in some small way that leaves a signature mark.  It could be the way you vacuum the carpet leaving a very distinct pattern.  Maybe even the way you fluff the pillows on the couch.  Better yet, go crazy with a child’s bed in situating their stuffed animals.


kid's bed decor with stuffed animals as a way to stand out with your house cleaning services

All of these are tiny signatures simply stating that your company was there.  Just get creative.


Oh, and it is just fine to do all of these if you like. 😉  You can implement any small thing that does not cost much and does not prohibit you or your staff from doing their job.


5.  Fulfill the promises you make when cleaning

No matter if your house cleaning customer agreement is written down or verbal, do what you said you would do.   If you have promised to service a customer’s home every Monday morning at 9 a.m., do so.  If you’ve promised to use all “green” products, do so.  Be honest and fulfill your promises.


6.  Ask and respond to feedback

It’s one thing to ask customers every so often for feedback regarding your company’s performance.  It is another thing to ask after every cleaning.


Try leaving a postcard sized business feedback request at every home after cleaning.  On the front of the card put your business’ name and logo. And on the back ask for feedback regarding your services.


Encourage your customers to reply.  This says a lot about your maid service business.


For additional inspiration, check out this article I contributed to on



Making your professional maid service unique doesn’t have to be hard – you don’t have to recreate the wheel.  Just incorporate a few small things that won’t hurt your profit margin or stress yourself and your staff.  Think of things like mints on pillows, or carpet lines, or beautifully folded towels in the bath and kitchen.  They are all special ways that signify you’ve provided cleaning services and that everything is ready for the homeowner.



“Always deliver more than expected.”  –Larry Page, Co-Founder, Google


Happy Cleaning!


I grew my office cleaning side hustle into a ½ million-dollar corporation with the partnership of my husband and our amazing staff. In 2020, I retired my service-based business to shift my focus and passion from serving cleaning clientele to serving cleaning business owners.

Utilizing my 27+ years’ experience, I offer free and paid products exclusively for cleaning business owners and cleaning side hustlers at A Janitor’s Story® Website and my VIP Group Coaching Membership App.

I’ve served other cleaning pros by helping them to turn one time cleaning jobs into high paying recurring customers, create excellent client retention practices, develop hiring systems that really work, build marketing techniques that convert and so much more.

If this is a place you’d like to explore, I’d love to serve you too. Simply sign up to my free weekly email newsletter for tips and inspiration. I can’t wait to meet you inside.

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  1. Emily Bennette says:

    It is good to know that it would be smart to consider looking for a cleaning service that is offering a proportion. That is great to know because I am not sure what type of cleaning service I want to use. It might be best for me to hire someone who does a trial period since I am not sure what level of cleaning I want them to do.

    1. Stacey Freeman says:

      Yes, that is smart. Cleaning companies can clean on a “trial basis”. It is very acceptable.

  2. Hi Stacey, awesome post. we are just getting started up here in Canada with our new house cleaning business ( and your tips are going to help us alot. I like how you differentiated yourself from other cleaning companies by offering something special that no one else does, or a signature gift/service idea. And I like offering the first hour free to give the customer less risk getting started. Some clients are concerned about whether we are “bonded” or not. Did you get that question and how did you handle it? thanks for the post.

    1. Stacey Freeman says:

      Hi Rachel,
      I think that’s an awesome idea of offering the 1st hour for free! Honestly, every cleaning business is different and can stand out by doing their own thing to bring in new customers. Also, yes, I did get questions about being bonded, but more so with my commercial cleaning clientele. Fortunately my cleaning business was bonded and insured. I’d say to check with your insurance company about that.

      I’m glad you like the tips. Enjoy💓

  3. There are so many cleaning businesses out there and making your own stand out can be tricky. I liked your little tip of making an origami shape with toilet paper. That’s a cool idea to help brand your business and allow people to recognize your hard work. Overall, I really enjoyed all your tips. Thanks for the post!

    1. Stacey Freeman says:

      You’re welcome. And many blessings to your business.

  4. Tex Hooper says:

    I appreciate what you said about how you should give feedback to the crew. I need to get a contractor to clean my upstairs. I’ll have to consider getting a crew with good online reviews to do it.

    1. Stacey Freeman says:

      Thank you. Definitely look for a cleaning company with good reviews.

  5. Love your content Stacey, very well-written and informative, This is a useful and excellent share. Will definitely share it with people I know.

    1. Stacey Freeman says:

      Thank you. Best to you with your cleaning service business.

  6. Claire Masters says:

    Thanks for discussing that for a janitorial service to be remarkable, they should have quality customer service that gives the extra mile in giving their clients a commendable service. So, when I hire a commercial cleaning service, I’ll definitely do my research as to which company embodies this trait. I hope that I could hire a seasoned maintenance company since our office badly needs a touch-up only from the outside but from the inside as well.

    1. Stacey Freeman says:

      You’re welcome Claire

  7. Foundation repair says:

    Thank you for this amazing content.

    1. Stacey Freeman says:

      You’re very welcome.

  8. I thought you made an interesting point when you mentioned that it can be a good idea to leave a signature mark when trying to start a professional cleaning business. I would think that utilizing the best cleaning machines would be a good way to leave a good mark. Having high-quality machines means that you are going to perform the best work.

    1. Stacey Freeman says:

      I couldn’t agree more about your machinery. Many blessings with your business.

  9. foundationrepairtulsa says:

    Great website. Thank you for sharing.

    1. Stacey Freeman says:

      Thanks so much!

  10. Eli Richardson says:

    It’s great that you described what makes a house cleaning company a successful and professional one. This week, my wife and I need to find a cleaning service to help us with our home since we’re too busy with work right now, so we think we’ll use your article’s insight to identify the right team for us. We’re grateful for the information on how house cleaning companies must provide top-notch customer service to their clients.

    1. Stacey Freeman says:

      Thanks so much Eli. Best of luck finding a maid service. Take care.

  11. I am one of your readers and always wanted to start my own cleaning service. This is something that could be a great reference.

    1. Stacey Freeman says:

      That’s awesome. I’m glad that I can help!

  12. Jaiden Jenkins says:

    Very informative post! This blog information was very helpful, your blog is recommended. Keep it up.

    1. Stacey Freeman says:

      I appreciate this. Thanks so much.

  13. endoftenancyclean london says:

    Thanks for your tips, they are very useful.

    1. Stacey Freeman says:

      You’re very welcome.

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