Building a professional cleaning service that stands out above the rest only requires creativity and a willingness to be true to who you are. Here are 6 simple and easy ways to make your house cleaning service unique starting today.
There are a lot of residential cleaning services saying the same thing, “We have competitive prices”. Or, “We are the best cleaners in town”. Even this, “Lowest prices for the best work, guaranteed”. There is no harm in saying these things, they just don’t set you apart from the rest. It really doesn’t spell out who you are – how you are.
As a professional maid service owner, you want to differentiate yourself from your competitors by being yourself! Your business will be unique because you are unique. There is no one else like you. Seriously, no joke.
Perhaps what you’re looking for are a few easy options to include in your day to day operations with your cleaning company. Things that can be a signature of your cleaning service.
Just a couple of inexpensive signature marks that would not take a lot of time or effort to put into place for every customer and for every cleaning.
Something simple yet effective. Something that would not take a lot from your bottom line. Just a few things you feel comfortable to include in your cleaning tasks every time and at every cleaning.
It takes time to find out what works for you, your staff, and your business as a whole.
Start by asking yourself these questions:
- What makes my housecleaning service unique right now?
- If anything, can I improve?
- What is the best I can offer that doesn’t compromise my profit in time or money?
If nothing comes to mind, we have 6 things you can do to make your house cleaning service unique without breaking the bank or wasting time. Both of which can hurt your profit margin.
6 things you can do to make your house cleaning service unique
1. Offer a powerful selling proposition with your residential mad service.
This would be called your unique selling proposition. When we were starting out as a cleaning service, I kinda went overboard with this business building strategy, but it worked nonetheless. (Back in those days I had nothing to lose and everything to gain). Because of this well implemented tactic, we secured our first several cleaning contracts and provided services to those customers for several years.
You won’t have to go as far as I did in providing 30 days of free service, but you might be willing to offer one FREE man hour of cleaning for the initial cleaning. Most competitors offer 10% – 15% off first cleaning. So stand out and be different from your competition. Make a different offer.
2. Impeccable customer service with your house cleaning service.
Above everything else, Elbert and I, are proud of our ourselves on providing above reproach customer service.
This does not mean that we never did anything wrong in the 25 years we’ve been in business. OMG, we made plenty mistakes. This just means that we gave way more than what was asked. We assisted customers beyond our scope of services and made adjustments to our cleaning schedule to accommodate their schedule. We even changed cleaning prices to address financial difficulties with some customers…. just because, well, we could.
3. Establish quality cleaning systems with your business.
Creating systems for every facet of your business will prove to your customers that you have high standards and that you are willing to implement your them no matter what.
Make sure to apply a systematic way of doing things every time.
When we cleaned homes, we used a step by step checklist for every customer. If you don’t have a house cleaning check list, feel free to click here and download a house cleaning checklist for FREE. It can at least get you started until you create your own.
And since it is in our resource library, you can download several other items.
4. Do something just a little different with your residential cleaning service.
There are so many options with this. You can make origami shapes with toilet paper. Leave a sticker on the toilet paper in the children’s bathroom. Fold the hand towels in a certain way. Or, make the beds with the pillows in a decorative fashion with a mint on top. By the way, the Dollar Tree has the best and least expensive kid stickers for their bathrooms.
Become creative in some small way that leaves a signature mark. It could be the way you vacuum the carpet leaving a very distinct pattern. Maybe even the way you fluff the pillows on the couch. Better yet, go crazy with a child’s bed in situating their stuffed animals.
All of these are tiny signatures simply stating that your company was there. Just get creative.
Oh, and it is just fine to do all of these if you like. 😉 You can implement any small thing that does not cost much and does not prohibit you or your staff from doing their job.
5. Fulfill the promises you make when cleaning
No matter if your customer agreement is written down or verbal, do what you said you would do. If you have promised to service a customer’s home every Monday morning at 9 a.m., do so. If you have promised to use all “green” products, do so. Be honest and fulfill your promises.
6. Ask and respond to feedback
It is one thing to ask customers every so often for feedback regarding your company’s performance. It is another thing to ask after every cleaning.
Try leaving a postcard sized business feedback request at every home after cleaning. The front can be your typical business design and an introduction of the purpose for the card. The back will ask for open feedback regarding your services with plenty of lines to fill.
Encourage your customers to reply. This says a lot about your service.
Let’s wrap this up and put a bow on it shall we. Making your professional maid service unique doesn’t have to be hard – you don’t have to recreate the wheel. Just incorporate a few small things that won’t hurt your profit margin or stress yourself and your staff. Think of small things like mints on pillows, or carpet lines, or beautifully folded towels in the bath and kitchen. They are all special ways that signify you have provided cleaning services and that everything is ready for the homeowner.
Let us know what you decided to do. We would love to see pictures!
“Always deliver more than expected.” –Larry Page, Co-Founder, Google
Until Next Time,
Don’t forget to grab your FREE DOWNLOAD of HOUSE CLEANING CHECKLISTS. Again, they are located in our resource library.You can copy one for each of your customers.
If you liked this post, subscribe to our weekly newsletter by clicking here. We share all kinds of personal stories of the past 25 years in the professional cleaning service industry. They’ve got just the right spice and juice, like an Italian Beef, with sweet peppers, dipped from Buona Beef here in Chi-Town. 😉
One other thing we talk a lot about other than our 3 boys, love of traveling, eating good/ greasy food, and using ketchup to clean copper kitchen sinks is our love for not wasting your precious freaking time! Seriously, we’re not about that!
In fact, enter the FREE Deep Cleaning Challenge so that you won’t waste your precious freaking time only performing basic cleaning. Level up! Your customers will love you for it – so will your pockets!
So good to meet you. We’re glad you stopped by!